Grey Goose’s New Berry Rouge Vodka Uses Four Different Fruits—And It’s Perfect for Spring Cocktails
Grey Goose
I don’t know about you all, but I’m very much ready for warmer weather and spring cocktails. So long boozy hot chocolates, Pumpkin-Caramel Espresso Martinis, and Apple Pie Old Fashioneds. Hello, Strawberry Margs and Berry Spritzes. And to get us ready for spring-inspired cocktails, Grey Goose has launched a new flavor that’s packed with inviting berry flavor. That new addition to the vodka brand’s lineup is Grey Goose Berry Rouge.
It might be hard to believe, but Berry Rouge serves as Grey Goose’s largest flavored vodka release in a decade. A decade! And it sounds pretty enticing.
Grey Goose Berry Rouge, which is made with high-quality, natural ingredients, blends freshly picked strawberries, raspberries, blackberries, and blueberries from the Mediterranean with the brand’s signature soft Picardy wheat and pure spring water from Gensac-la-Pallue. The end result is a product Infused with the natural essence of these fruits and no added sugar, preservatives or coloring.
For Grey Goose, they knew it was necessary to create a flavor that was both “vibrant” and “multidimensional.”
"Consumers continue to seek cocktails made with spirits that are both premium and flavorful," said Grey Goose Vice President of Global Marketing Aleco Azqueta, in a statement. "With Berry Rouge, we wanted to rethink what a flavored vodka can be, creating a multidimensional blend of four berries that delivers a vibrant flavor. It's a delicious way for consumers to pick pleasure without compromise, whether enjoyed on its own or mixed into a great cocktail."
Grey Goose Berry Rouge is now available at spirits retailers nationwide with an SRP of $25.99 USD for 750mL
Also, while we’re on the topic of Grey Goose, please enjoy this throwback pic of Baby LUSHWORTHY (me!) in France with Grey Goose back in 2012 (!!!!!). It was one of my first press trips and I had just started LUSHWORTHY the year before. Time flies.
Me!
Pictured in the center is Grey Goose creator Francois Thibault.