The Cosmopolitan Cocktail Will Not Survive 2026, According to New Study
I just found out that—according to social media—2026 is all about whimsy. I love that for us. But in the same week, I also learned the Cosmopolitan (my 12th favorite cocktail) might not make it past 2026?! What’s really going on? I can’t be whimsical without a fluorescent pink Cosmo in hand.
Unfortunately, according to a new study from Tastewise, it’s not looking too good for the Cosmopolitan. Tastewise, an AI-powered data platform that analyzes real-time consumer insights, took a look at billions of data points across social media conversations and restaurant menus to uncover the food and beverage trends that are spiraling. And the Cosmo was towards the top of the list.
Along with the crookie, freeze-dried candy, hard kombucha, plant milk, and a handful of other food and drinks, the Cosmopolitan’s decline stands out for its speed and scale.
“Nostalgia cocktails are still recognisable, but they’re losing attention: Sex on the Beach is down (-33.38% YoY), and Cosmopolitan is also declining (0.27% share, -26.02% YoY). These aren’t disappearing overnight, but they’re moving into outdated food trends territory and increasingly show up in worst food trends conversations as consumers rotate to newer status cues,” read a portion of Tastewise’s article.
Of course no one’s stopping you from making a Cosmopolitan at home (recipe below in case you need a refresher!), but those numbers are kind of bleak. So if you stop seeing the Cosmo on the menu at your local watering hole, I wouldn’t be too surprised.
Cosmopolitan
Ingredients
1.5 oz Citron Vodka
.75 oz Cointreau
.75 oz Freshly Squeezed Lime Juice
.5 oz Cranberry Juice
Directions
Combine all ingredients in a cocktail shaker with ice. Shake and strain into a martini glass. Garnish with lime wedge.