Aperol’s New Winter Merch Collection Is The Perfect Companion For Spritz-Fueled Après-Ski Weekends

Aperol

If you’re stumped on what to get your Aperol Spritz-loving friend for the holidays, you’re in luck because Aperol just dropped a winter merch collection that’s loaded with cold-weather crowd-pleasers. Seriously, there are at least four things I know I want (hello, thermal leggings). The winter merch drop is just one component of the first-ever Aperolidays, a modern celebration that brings Aperol's signature Italian aperitivo culture to year-end celebrations.

Among the standouts in the colorful merch collection are a cozy navy crewneck ($60), an adorable Aperol Spritz keychain coin pouch ($35) and a knit scarf that’s guaranteed to take your après-ski ‘fit to next levels ($30). And for those on a budget or those who happen to need something affordable for Secret Santa or White Elephant, you’ll find gifts in the collection for as low as $8.

For Aperol, the decision to embrace the Aperolidays stemmed from the brand’s desire to break free of its summery spritz reputation.

"We wanted to show that the Aperol Spritz isn't just a summer drink, it helps create moments of connection that fit every season," said Allison Varone, Head of Marketing, Campari America, in a statement. "Aperolidays brings that warmth and togetherness to life in true Italian style."

To ensure that your Aperolidays are boozy and bright, Aperol has also teamed up with Cocktail Courier to release a limited-edition holiday cocktail kit. The kit includes Aperol, Prosecco, soda water and fresh oranges, plus Aperol Spritz glassware, a festive ornament and cozy earmuffs. You can get your hands on one for yourself or a friend for $84.99.