Nearly 25 years after Snoop Dogg dropped his classic record, “Gin And Juice,” the rapper has been brought on to creatively oversee a new Gin & Juice campaign from Tanqueray Gin. I’m not gonna lie, this campaign is giving me life. As part of the newly-announced campaign, Snoop will help in developing signature cocktails, exclusive Tanqueray events, and more.
“When I wrote ‘Gin & Juice’ it was about good feelings and real experiences; it just naturally became a global anthem,” Snoop Dogg said in a statement. “Tanqueray’s creative approach to representing ‘Gin & Juice’ as the drink I’m known for is authentic and it’s always been what we enjoy, so I whipped up a cool cocktail which I call the ‘Laid Back’ which y’all gotta try out.”
Who knew Snoop was a mixologist at heart? His “Laid Back” cocktail actually looks really tasty. It’s definitely a more adult version of the gin and juice cocktail, which typically calls for OJ.
You can find the recipe for the “Laid Back,” below. Cheers!
1 oz. Tanqueray No. TEN
1 oz. Cîroc Apple
2 oz. Fresh Pineapple Juice
Splash Club Soda
Add all ingredients to a shaker filled with ice. Strain into Double Old Fashioned Glass. Top with a splash Club Soda.