What You Should Know About Bacardi’s $5.1 Billion Purchase Of Patron


I have tons of friends and fam who are big fans of Patron, but very few of them are aware of the latest news surrounding the premium tequila. Nearly two weeks ago, it was reported that Bacardi acquired Patron for $5.1 billion. From the numbers alone, it’s clear that this is a huge deal in the liquor biz. So, I figured I’d share some quick factoids, for those interested. Grab your Patron margaritas and let’s do this…

Bacardi is more than just a rum, it’s a billion dollar spirits behemoth. For those unfamiliar, Bacardi Limited is the largest privately held spirits company in the world. Among the notable brands owned by Bacardi Limited are Bacardi Rum (no surprise there), Grey Goose, Bombay Sapphire, and D’USSE. Patron now joins Bacardi Limited’s roster of well over 200 spirits. 

Bacardi Limited previously owned 30 percent of Patron. Since 2008, Bacardi Limited owned some percentage in Patron. So, it may come as little surprise to some that on the 10-year-anniversary of that deal, the spirits company has taken full ownership. 

The owner of Patron was once homeless. Now this is quite the Lushworthy rags-to-riches story. Prior to boasting a net worth of $3.4 billion (that’s billion with a “b”), Patron’s co-founder John Paul DeJoria was once a single parent without a home. With his ties to Patron and hefty net worth, DeJoria clearly needs to be name-dropped in wayyy more rap songs. I nominate Migos. 

Top-shelf spirits are winning. Shout out to everyone who has evolved from drinking Amaretto Sours to craft cocktails made using premium spirits, because top-shelf spirits are taking note. The purchase of Patron by Bacardi Limited serves as yet another example of spirits companies putting in work to ensure that their lineup of premium spirits slays. 

Lastly, I leave you with this tweet: 1. Because it’s hilarious, and 2. For anyone worried, I highly doubt that any drastic changes will be made to Patron as a result of the Bacardi Limited deal, because if it ain’t broke…

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Drink Recipes: Four Cocktails Inspired By Día De Muertos (Day Of The Dead)

Don Julio El DiabloIf you live in, or have relatives that hail from Mexico then you’re probably very familiar with the holiday that is Día de Muertos (Day of the Dead). On the Mexican holiday, which takes place from October 31 to November 2, people celebrate those who have passed away. And like any holiday, there are of course a handful of cocktails inspired by Dia de Muertos. The drink recipes I’ve listed (courtesy of Don Julio, Milagro Tequila, and Patron) are of course all made using tequila and range from savory to hella unique. And by “hella unique” I’m referring to you “El Diablo.” I’m all for a sweet and savory combo, so the “El Diablo” is right up my lane. Check out the recipe for the “El Diablo” and other Dia de Muertos cocktails below.

El Diablo (Pictured Above)


3/4 ounce Tequila Don Julio Blanco
1/3 ounce Orange Liqueur
1 teaspoon Vanilla Liqueur
1/2 ounce Fresh Lime Juice
Dash bitters
Dash Tabasco® Green Jalapeño Sauce
Ice cubes
Whole Jalapeño Pepper for Garnish


Add Tequila Don Julio Blanco, orange liqueur, vanilla liqueur, fresh lime juice, bitters, Tabasco green jalapeño sauce into a cocktail shaker with ice. Shake well. Strain contents into a highball glass with ice. Garnish with whole jalapeño pepper.

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The Five Best Sips From The 2013 Atlanta Food & Wine Festival

Atlanta Food & Wine Festival 2013

After attending the Atlanta Food & Wine Festival over the weekend, when asked about the festival my first reaction was to proclaim, “I loved everything!!!” And yes, that statement would be followed by that many exclamation points. But during the festival, I was intent on finding just a handful of Lushworthy favorites to focus on. It took a minute to narrow things down, but I was able to compile a list of what I personally believe were the bet sips from the annual festival. Check it out!


Whisper Creek Tennessee Sipping Cream – Just think Baileys, but with a Southern twang. I’m a big fan of cream-based liqueurs, so I was really looking forward to tasting this latest liqueur, which is based out of Tennessee. The addition of whiskey gives Whisper Creek Tennessee Sipping Cream an added (and very welcomed) kick and it’s not as sugary sweet as your typical cream liqueur.

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Drink Recipes: Indulge In A “Sweet Dreams” Or “Minty Cocoa” With Patrón XO Cafe Dark Cocoa

If you happen to be a bit on the fence about Patron’s latest addition, Patrón XO Cafe Dark Cocoa, then I’m sure these drink recipes will push you right off that fence. They’re pretty delicious looking, but be forewarned if you don’t have a sweet tooth then I may have to put you back on that fence. My personal favorite among these three Patrón XO Cafe Dark Cocoa recipes is hands down the “Banana Split.” For crying out loud it’s called the “Banana Split” and any time a cocktail involves bananas and chocolate I’m all in. But feel free to choose your own favorite out of the bunch. Oh and if you need a little more motivation, Patrón XO Cafe Dark Cocoa will retail for only $24.95 so it’s a spirit that’s quite easy on your wallet.

Sweet Dreams (Pictured Above)


2 oz. Patrón XO Cafe Dark Cocoa

¾ oz. Ultimat Vodka

1 oz. Caramel Syrup


Shake all ingredients with ice and strain into a cocktail glass. Garnish with a caramel rim.

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Cocktails On The Cheap: So No One Bothered To Tell Me That Chipotle Sells $5 Patron Margaritas…

You either absolutely love Chipotle or hate it and because of your hate you tell all your friends that Chipotle’s owned by McDonalds, there’s no in between when it comes to that place. But I happen to friggin’ LOVE Chipotle. As much as I love Chipotle I’ve never bothered to try their margaritas. Yeah the food is great but I never really expected their margaritas to be all that so I never tried them. But that my friends is about to change because I just learned, via a friend on Facebook, that Chipotle sells friggin’ Patron margaritas! PATRON MARGARITAS! Sorry, but I really felt the need to express my excitement through CAPS. Now I don’t know if the Patron margaritas are sold at every Chipotle, but I will definitely be doing some investigating.

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