EFFEN Vodka Unveils 3 New Flavors: Green Apple, Blood Orange & Raspberry

EFFEN Vodka Green AppleWith the announcement of three, new flavors from EFFEN Vodka, it looks like the vodka wars are about to get pretty intense. The newest additions to the brand, which has quickly gained in popularity thanks in part to brand partner 50 Cent, include EFFEN Blood Orange Vodka, EFFEN Green Apple Vodka, and EFFEN Raspberry Vodka. 

“As demand for Super Premium flavored vodka continues to grow, we are always looking to deliver new offerings that are unparalleled in quality and style,” Halley Kehoe, Director, Lifestyle Brands at Beam Suntory said in a statement. “From our sleek bottle design to unique, bold flavor offerings, EFFEN embodies individuality and good taste, and these exciting, new flavors are no exception. We know our fans will love them.”

50 Cent also expressed his confidence in the latest roll out from the premium vodka brand.

“Adding these new flavors to the EFFEN lineup is just one of the many things we’ve been up to,” 50 Cent added. “EFFEN stands for ‘smooth’, and these new flavors deliver on that promise.”

Prior to today’s announcement, EFFEN Vodka’s line of flavors consisted of Original, Black Cherry, Dutch Raspberry, and Cucumber. 

News of the latest, fruity additions to the EFFEN Vodka portfolio comes weeks after Ciroc announced their own new flavor. In a flood of social media posts, which came courtesy of Puff Daddy himself, Ciroc Mango was revealed as the Diageo-owned brand’s newest addition. 

It’s clearly been a great few weeks if flavored, premium vodkas are your booze of choice.

Stay tuned for recipes featuring EFFEN Blood Orange, EFFEN Green Apple, and EFFEN Raspberry. Cheers!

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Lushworthy News: EFFEN Vodka & 50 Cent Introduce Limited Edition Football Bottle

EFFEN Vodka Limited Edition Football Bottle

Just in time for the Super Bowl (Go Panthers!), EFFEN Vodka has released a limited edition, football-inspired bottle that’s sure to be a worthy addition to any Super Bowl shindig. The limited edition, EFFEN Vodka bottle is wrapped in a textured football sleeve, and features musician 50 Cent’s signature and logo.

The Queens, New York rapper/entrepreneur recently partnered with the brand, and has been pushing hard for EFFEN Vodka on social media and elsewhere, ever since.

“EFFEN is the perfect example of LIQUID LUXURY®, and it’s taking over. This limited edition football bottle will raise the game for your football party,” 50 Cent said in a statement.

You can get your hands on EFFEN Vodka’s limited edition bottle at select retailers this month for $35.99 (750 mL bottle).

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Drink Recipes: Cocktails Made Using Cardamom, Cranberries & Other Elements Of Thanksgiving Dinner

Wild Turkey Kentucky Thanksgiving

To create a cocktail inspired by Thanksgiving dinner you don’t actually have to create a stuffing-infused simple syrup or garnish a drink with a turkey leg. It’s as easy as choosing one element of Thanksgiving dinner, take cranberry sauce for example, and using that element to craft a cocktail like the “EFFEN Toasted White Cranberry.” Or you can even try your luck at a cocktail made using a boozy infusion of various spices and cranberries. Take the Wild Turkey-created “Kentucky Thanksgiving,” it calls for the addition of Wild Turkey infused with cardamom seeds, dried cranberries, and cinnamon.

In case either of those two cocktails sounds like an enticing addition to your Thanksgiving dinner, you can find their recipes blow. Oh, and I’ve also included a bonus, non-Lushworthy recipe as well courtesy of Crown Royal Maple.

For additional Thanksgiving-inspired drink recipes, check out my dessert cocktails and champagne cocktails blog posts.

Kentucky Thanksgiving


1.5 oz. Wild Turkey Thanksgiving Infusion*
1 oz. lemon juice
.25 oz. Maraschino Liqueur
.25 oz. Campari
.5 oz. Demerara syrup


Mix all ingredients in a mug and add 3oz hot water. Stir and garnish with a wide lemon disc twist.

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Drink Recipes: Enjoy A Fashion Week Pick-Me-Up With Cocktails From EFFEN Vodka

EFFEN Caramel AppletiniFor those of you attending Mercedes-Benz Fashion Week you’re probably at the point where your thumbs are numb from live-Tweeting your way through dozens of fashion shows, you’ve become sleep depraved thanks to the abundance of raucous after parties, and the four-inch stilettos you’ve been rocking have become the devil himself. Yeah, I would certainly say a good cocktail is in order if you plan on keeping your sanity until fashion week concludes on September 12.

With their newly introduced EFFEN Salted Caramel, EFFEN Vodka has a handful of cocktails made using their new addition that happen to be perfect for fashion fanatics. You can find those drink recipes below. Oh, and even if you’re nowhere near all the fashion week frenzy, you can still indulge in one of EFFEN Vodka’s Lushworthy libations.

EFFEN® Caramel Dipped Apple’tini (Pictured Above)


1 1/2 parts EFFEN® Salted Caramel Vodka
3/4 part Apple Schnapps
1 part Fresh Sour Mix
Garnish: Apple Slice
Garnish: Caramel Dipping Sauce


In a mixing glass, combine all ingredients and shake with ice.  Strain into a chilled cocktail glass.  Garnish with a red apple slice dipped in caramel.

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Drink Recipes: End Your Summer With Labor Day Inspired Cocktails From EFFEN Vodka, Strongbow Cider & More

SKYY Vodka Berry Bliss Punch

In a matter of weeks we’ll be switching from shades to scarves and from daiquiris to Irish coffees. Yes, we’ll be saying goodbye to summer next week as we celebrate Labor Day, so you might as well indulge in a little spiked punch or one of many seasonal cocktails while you still can.

If boozy, fruity punches aren’t quite your cup of tea then I’ve also included the drink recipe for the sweet and savory “EFFEN Salted Caramel Popcorn Martini.” I mean, you really can’t go wrong with a cocktail that’s made using caramel popcorn. And if you’re hoping to tap into your inner mixologist this Labor Day, there’s also the Jaime Salas-created “Hi Teq Punch,” a cocktail that combines Milagro Silver, hibiscus tea, and Lillet Rose. But if it’s spiked punch you fancy then I’ve got plenty of those recipes as well. Check ’em out below and be sure to have a safe and enjoyable Labor Day weekend! Cheers!

Berry Bliss Punch (Pictured Above)


1 Quart SKYY Vodka
½ Quart Fresh Lemon Juice
½ Quart Fresh Lime Juice
½ Quart Pineapple Juice
¼ Quart Agave


In a pitcher, combine all ingredients and refrigerate until chilled. Stir the punch and strain it into a punch bowl. Add the Berry Infused Ice (below) and garnish the punch with raspberries and lime wheels. Serve in small rocks glasses or tea cups.

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Drink Recipes: Six Anti-Valentine’s Day Cocktails From EFFEN Vodka, Cruzan Rum, Jim Beam & More

Dutch Tea

If you happen to hate Valentine’s Day, that is fully understandable, but instead of punching pillows all day or throwing pictures and various other memento’s of your ex into a fireplace, why not enjoy a cocktail or two? While there are plenty of cocktails dedicated to Valentine’s Day there’s also plenty of drink recipes that are a little more anti-Valentine’s Day friendly. Take for instance EFFEN Vodka’s “EFFEN Bitter Truth,” that name alone just screams “Valentine’s Day is for chumps.” And if you’re hoping to make the holiday a little more relaxing there’s also Van Gogh Vodka’s “Dutch Tea” which is a decadent combination of Van Gogh Dutch Chocolate Vodka, tea, heavy cream, and sugar.

Personally, I think that if you’re without a boo on V-Day you should celebrate the holiday with friends and EFFEN Vodka’s “Toast Of The Town” is ideal for that kind of occasion. If those cocktails haven’t quite tickled your fancy then I’ve also included drink recipes from Pinnacle Vodka, Jim Beam, and Cruzan Rum.

Dutch Tea – Created By James Labe (Pictured Above)


4 oz. Prepared Numi Chocolate Pu-erh Tea
2 oz. Van Gogh Dutch Chocolate Vodka
1 oz. Heavy Cream


Steep one Numi Chocolate Pu-erh tea bag at normal strength with freshly boiled water for three minutes, then remove bag. Add Vodka and stir. Whip cream with a little sugar and float on top. Dust with Powdered Cocoa to garnish.

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