Goodbye, Claire Forlani. Hello, The Baron. Oh, and hello controversy too. Yep, it appears that Dewar’s has released a new commercial and it’s already drawing a great deal of criticism. In Dewar’s commercial, titled “Meet The Baron,” a man and his trusted sidekick are seen dodging a number of ill occurrences during their time spent together. At one point in the commercial the narrator goes on to commend The Baron as he states, “He wouldn’t just take a bullet for ya, he’d be the one throwing himself on the explosives.” As the narrator reads that particular line, a full-figured woman appears in the shot and is immediately met by The Baron who seems to “take a bullet for” his companion by entertaining this woman.
I’m sure men, likely Dewar’s target audience, found the commercial absolutely hilarious mildly funny. But as a woman who’s far from a size two I can see where some may find the commercial offensive. It pokes fun of full-size women and I’m pretty sure that cornball tactic was relegated to D-list comedians and not spirits brands…guess not.