Now that we’re nearing spring and the warmer months, we can certainly expect to hear a lot of exciting news when it pertains to the beer, liquor, and wine industries and any place that happens to sell those delicious beverages. So much so that I’m going to introduce a new “Lushworthy Week In Review” column just so I can fill you guys in on any news, events, etc. that I may have missed during the week. And here goes…
Bacardi Pineapple Fusion Launches During All-Star Weekend
Bacardi will soon add yet another flavor to its growing line of flavored rums. Joining the likes of Bacardi Limon, Bacardi Coconut, and a handful of other flavors is Bacardi Pineapple Fusion. Bacardi’s newest addition will consist of a combination of pineapple and coconut rums and officially launched during the NBA All-Star Game festivities last weekend. You can expect Bacardi Pineapple Fusion to hit stores in April.
“Whippets” & Catered Bites From Chef Shane & Ocean Catering Company
To introduce their newest client, Chef Shane and Ocean Catering Company, Caren West PR held a private shindig in downtown Atlanta to give a handful of bloggers, journalists, and others in the food/beverage industry a taste (literally) at all that Chef Shane is cooking up. Also on hand at the event was Wild Heaven Craft Beers and Pinnacle Vodka who were of coursing serving up plenty of “Whippets” (Whynatte and Pinnacle Whipped Vodka). The “Whippets” also proved to be a nice companion to OCC’s Angus sirloin sliders, Sloppy Joe’s, and mini creme brulees. And in case you need help getting Lushworthy at your next event, OCC also provides beverage services to its clients.