I have tons of friends and fam who are big fans of Patron, but very few of them are aware of the latest news surrounding the premium tequila. Nearly two weeks ago, it was reported that Bacardi acquired Patron for $5.1 billion. From the numbers alone, it’s clear that this is a huge deal in the liquor biz. So, I figured I’d share some quick factoids, for those interested. Grab your Patron margaritas and let’s do this…
Bacardi is more than just a rum, it’s a billion dollar spirits behemoth. For those unfamiliar, Bacardi Limited is the largest privately held spirits company in the world. Among the notable brands owned by Bacardi Limited are Bacardi Rum (no surprise there), Grey Goose, Bombay Sapphire, and D’USSE. Patron now joins Bacardi Limited’s roster of well over 200 spirits.
Bacardi Limited previously owned 30 percent of Patron. Since 2008, Bacardi Limited owned some percentage in Patron. So, it may come as little surprise to some that on the 10-year-anniversary of that deal, the spirits company has taken full ownership.
The owner of Patron was once homeless. Now this is quite the Lushworthy rags-to-riches story. Prior to boasting a net worth of $3.4 billion (that’s billion with a “b”), Patron’s co-founder John Paul DeJoria was once a single parent without a home. With his ties to Patron and hefty net worth, DeJoria clearly needs to be name-dropped in wayyy more rap songs. I nominate Migos.
Top-shelf spirits are winning. Shout out to everyone who has evolved from drinking Amaretto Sours to craft cocktails made using premium spirits, because top-shelf spirits are taking note. The purchase of Patron by Bacardi Limited serves as yet another example of spirits companies putting in work to ensure that their lineup of premium spirits slays.
Lastly, I leave you with this tweet: 1. Because it’s hilarious, and 2. For anyone worried, I highly doubt that any drastic changes will be made to Patron as a result of the Bacardi Limited deal, because if it ain’t broke…
Bacardi better not fuck with Patrón
— Paul Robidoux ☘ (@RobidouxPaul) January 30, 2018