With the announcement of three, new flavors from EFFEN Vodka, it looks like the vodka wars are about to get pretty intense. The newest additions to the brand, which has quickly gained in popularity thanks in part to brand partner 50 Cent, include EFFEN Blood Orange Vodka, EFFEN Green Apple Vodka, and EFFEN Raspberry Vodka.
“As demand for Super Premium flavored vodka continues to grow, we are always looking to deliver new offerings that are unparalleled in quality and style,” Halley Kehoe, Director, Lifestyle Brands at Beam Suntory said in a statement. “From our sleek bottle design to unique, bold flavor offerings, EFFEN embodies individuality and good taste, and these exciting, new flavors are no exception. We know our fans will love them.”
50 Cent also expressed his confidence in the latest roll out from the premium vodka brand.
“Adding these new flavors to the EFFEN lineup is just one of the many things we’ve been up to,” 50 Cent added. “EFFEN stands for ‘smooth’, and these new flavors deliver on that promise.”
Prior to today’s announcement, EFFEN Vodka’s line of flavors consisted of Original, Black Cherry, Dutch Raspberry, and Cucumber.
News of the latest, fruity additions to the EFFEN Vodka portfolio comes weeks after Ciroc announced their own new flavor. In a flood of social media posts, which came courtesy of Puff Daddy himself, Ciroc Mango was revealed as the Diageo-owned brand’s newest addition.
It’s clearly been a great few weeks if flavored, premium vodkas are your booze of choice.
Stay tuned for recipes featuring EFFEN Blood Orange, EFFEN Green Apple, and EFFEN Raspberry. Cheers!