Grey Goose has released their latest commercial, an almost fairy tale-like visual titled “La Pursuit,” which serves as an accompaniment to the brand’s Fly Beyond campaign. The whimsical commercial, created by BBDO Worldwide, follows a young group as they quite literally hit the clouds in search of Grey Goose’s winged icon.
“‘Fly Beyond’ is a timeless platform,” David Lubars, chief creative officer of BBDO Worldwide, said in a statement obtained by AdWeek. “Our job was to make it relevant for what’s happening today. In the end, you want people looking at every part of the campaign thinking, ‘I want to be part of that.'”
You can check out Grey Goose’s “La Pursuit” commercial, below. Cheers!