5 Random Observations From Southern Comfort’s New “Dance” Commercial (Video)

Southern Comfort Dance

If you know me then you know that I’m a fan of the wacky guys featured in Southern Comfort’s “Whatever’s Comfortable” commercials. It’s been a minute since we were last introduced to one of SoCo’s whisky-drinking characters and last week that all came to an end thanks to Southern Comfort’s new “Dance” commercial. Whenever I come across one of the “Whatever’s Comfortable” commercials my brain is usually bombarded with a number of random observations, so I figured I’d actually list ‘em out this time. Here goes…

1. Is he wearing a cookie on his shirt? Seriously though, is that a paper cookie stuck to his chest? And if so, then I think I want one.

2. This song is kinda jammin’. Yep, the song’s called “Estrelar” by Marcos Valle and I will be YouTube-ing it in a matter of minutes for an impromptu jam session. Yes, a jam session quite similar to the one featured in this video.

3. Top Row, Center. You see the dance move buddy’s performing in the top row, center column around the 0:35 mark? There’s about an 82.5% chance that you’ll be performing that same exact dance move in the club two weeks from now.

4. Moves Like Jagger? Is it just me or did his dance moves become a lot more suave once he had a glass of whiskey in his hand?

5. Garnish game on lock. Southern Comfort should really consider creating drink garnishes that are actual waving flags. How epic would that be?

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3 thoughts on “5 Random Observations From Southern Comfort’s New “Dance” Commercial (Video)”

  1. When I first saw this commercial I thought WTF! Is this supposed to make want to go out and buy SoCo? I don’t think so.
    I’m not black,I know how to dress,and I can dance better,maybe I ought to audition.
    I’m a professional drummer/singer and I drink SoCo all the time and this commercial is just
    terrible.
    I was also in the advertising industry for over 30 years and I asked myself”who are you trying to target with this spot”?
    Thanks for letting me vent

    1. @VENTINGDAVE…LIGHTEN UP. I THINK MOST OF AMERICA GET “IT”. THE TARGET DEMOGRAPHIC FOR THIS SPOT IS ANY AND EVERYONE WHO IS IN THEIR OWN ZONE. HAPPY. IN A GOOD PLACE (IF ONLY FOR A FEW PRECIOUS MOMENTS). IT’S A GENIOUS MARKETING PLOY AND TRUTH BE TOLD – IF MOST PEOPLE WERE IN THIS STATE OF COOL, LOVE, FREEDOM, COMFORT, JOY–OH HOW THE WORLD WOULD BE A BETTER PLACE. DOES EVERYTHING HAVE TO BE SO CHOREOGRAPHED AND UPTIGHT? NAW DUDE. #LIVEANDLETLIVE. DRINK UP :)

  2. This commercial is absolutely awesome. I was a 70s kid. There was always at least one guy like this at my parents bbq’s or a house party. I fell out laughing when I saw it. He is truly ‘comfortable’ with himself.

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