Both the Hip-Hop and liquor worlds were buzzing this week at the latest news from France-based cognac house Hennessy. Earlier in the week, the liquor heavyweight announced that rapper Nas would serve as the spokesperson for the brand’s 2013 “Wild Rabbit” campaign. “Announcing our #WildRabbit #icon for 2013! — @Nas aka Nas Escobar aka #NastyNas — we’re proud and excited #LifeIsGood,” read a Tweet made from Hennessy’s official Twitter account on Tuesday (November 20).
The campaign launched earlier in the year with help from singer Erykah Badu and boxer Manny Pacquiáo and was created to showcase what drives people to pursue their passions. It’s unclear if Hennessy will bring on any other entertainers for their 2013 “Wild Rabbit” campaign, but we’re very much looking forward to seeing what rabbit they’ll pull out of their hats with this one.