Not to be funny, but Ciroc and Diageo might want to have a nice little sit down talk with Diddy in the very near future. Because to be quite frank he’s starting to make the brand look bad (as the videos below show). I’m pretty sure when Ciroc recruited Diddy they wanted a spokesperson not a liquor tyrant. And to be honest Diddy’s aggressive promotion of the brand kinda turned me off awhile ago. In the two videos Diddy is seen cursing at non-Ciroc drinkers one of which just happens to be an ambassador for Grey Goose. Not a good look Ciroc. Not a good look at all.